Project Overview
The Problem
The lack of available online shopping for flowers by users who want to surprise their loved ones or for use at occasions such as weddings, birthdays and so on.
The Goal
To design a website for Adanma Flowers using the design process of (empathy, define, ideate, create a prototype and test) that lets users easily purchase flowers online for delivery to their door step.
The Product
Adanma Flowers is a flower sales online outlet that deals in selling lush and fine flowers for different occasions. Examples are romantic dates, birthdays, weddings
My Role
I am a UX researcher and designer, tasked with designing a website prototype that lets users order for varieties of flowers remotely. With this, I conducted researches, interviews, and usability studies. In addition, I created paper and digital wireframes, low and high fidelity prototypes. I also carried out testings to ensure that the app meets accessibility standards and finally iterated on the web design.
Project Duration
The duration of this project is from December 2021 to January 2022.
Understanding the User
I conducted interviews and created empathy maps to understand the users. Through these, I discovered user pain points which are summarised into these three points:
1. Website: There are no direct competitors that offer a online experience to users who want to shop for flowers within the city.
2. Navigation: Some of the indirect competitors with a website have a cumbersome navigation without giving users the ability to shop for flowers online.
3. Frustration: User end up frustrated for not being able to meet their need of presenting flowers for their special occasions.
Persona
Emmanuel is an adult family lawyer who resides and works in a small town of Jos. He works during the day from Monday to Friday, and spends the weekend with his girlfriend.
When it is time to go on dates, he always wants to give a flower to his girlfriend because she love sit, but he is unable to find a website that sells and deliver in his location.
Redefined High Fidelity Mockup
Responsive Website Prototype
Usability Studies
Mockups of Adanma Flowers Website was created in Adobe XD after carrying out usability studies within the low fidelity prototype. The result was changes (additions and removals) from the final mock up of the app.
Impact
Adanma Flowers website turns out to be an intuitive method for users to order for flowers to meet the needs of their occasions, with flowers delivered to their door steps.
What I Learned
Where I thought the the only service rendered by Adanma Flowers will not needed or adopted, it turns out that from interviews, it is a service in demand and users are happy with it.
